Privacy Policy

What we collect on the website

• Contact form: your name, company, phone or WhatsApp number, email and message.
• Call booking: your name, email, phone, company, the topic and the time you choose.
• WhatsApp: your number, profile name and the messages you send us.
• Website use: technical data (IP address, browser, pages visited) that our hosting provider processes to keep the site secure. Analytics and advertising data only with your consent — see the Cookie Policy.

Please don’t send financial documents through this website. Clients share documents in the MyBooks portal, under a separate agreement.

How we use website data

• To reply to your request, prepare a quote and arrange the call you booked.
• To keep the website secure and working.
• With your consent: to measure visits and advertising.

We process your data because you consented to it in the form, or because you asked us to take steps before signing an agreement. We don’t send marketing messages without your separate consent, and we never sell personal data.

Who we share it with

Only with service providers that work on our behalf:

• Cloudflare — website hosting, security and delivery of the contact form.
• Resend — sending contact form requests to our mailbox.
• Google — analytics and advertising, only with your consent.
• WhatsApp (Meta) — when you message us there.

Call bookings are handled by the MyBooks portal, hosted in the UAE. Some of the providers above may process data outside the UAE; we use them only for the purposes described here.

Chat assistant on the website

The website has an AI chat assistant. It answers questions about our services and plans and helps you book a demo call. The chat starts only after a Cloudflare Turnstile check that you are not a robot.

Your chat messages are sent to our AI provider, Anthropic (Claude models), to prepare the answers; this processing takes place outside the UAE. Do not send documents, passport details, passwords or other confidential information in the chat. The assistant does not ask for your contacts: you give them only in the booking form.

The conversation and the notes about your company are kept for no longer than a day on the Cloudflare infrastructure the website runs on (outside the UAE) and then deleted; the MyBooks portal and client data are not connected to the chat. If you book a call, the conversation and the contacts you give are emailed to us like a contact-form request and kept the same way as requests. To limit abuse we count chats per IP address per day, keeping only a hash of the address.

Details are on the «AI chat terms» page (/ai-chat): what the chat is, who processes the messages and how long the conversation is kept.

How long we keep it

We keep contact requests and booking details only as long as we need them to respond, and delete requests that don’t lead to an agreement within 12 months. If you become a client, we keep accounting and tax records for as long as UAE law requires — generally 7 years after the end of the tax period — and identity documents collected for anti-money-laundering checks for at least 5 years after our engagement ends. For cookies, see the Cookie Policy.

The client portal

The MyBooks client portal (app.mybooks.ae) is where our clients and our accountants work together. We process the following data there to provide the accounting services agreed with your company:

• Your account: name, email address (your login), mobile phone number, job title if you add it, and your language.
• Sign-in: your password, two-factor settings and passkeys are handled by our sign-in service; MyBooks never sees your password, and a passkey stays on your device. Sign-in events are kept for 90 days for security.
• Your company: company details and tax numbers, the people who have access and their roles.
• What you and your accountant add: documents and receipts, bank accounts, statements and transactions, messages, tasks and tax returns, and invoices read from your company’s Zoho Books.
• Feedback to MyBooks: the text, the portal page, the error code and the browser, plus any screenshots and files you choose to attach. They are virus-checked, only MyBooks administrators see them, and they are kept for 24 months. Do not attach screenshots showing passwords or card numbers.
• An activity log of who did what and when. It cannot be changed and is kept for 7 years.

We use this data only to provide our services, keep your account secure, send you notifications (they contain no amounts or document contents) and meet our legal obligations. Accepted transactions are sent to your company’s organisation in Zoho Books, the accounting system we keep your books in. AI recognition of documents is used only if the company owner agrees to it. We have decided that client data in the live portal, including backups and disaster-recovery copies, is kept in data centres in the UAE. We keep accounting records for as long as UAE law requires, as described under «How long we keep it».

Sign in with Google

If you choose «Continue with Google», Google shares with us only your name, email address, profile picture URL and Google account ID (the scopes openid, email and profile). We do not ask for access to your Gmail, contacts, Drive or any other Google data, and we do not store Google access tokens.

We use this information only to create your MyBooks account and sign you in. We do not use it for advertising, do not sell it, do not share it with third parties, and do not use it to train AI models.

MyBooks’ use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

• Google API Services User Data Policy

Revoking Google access

You can remove MyBooks’ access to your Google account at any time in your Google Account, under «Third-party apps & services». After that, sign in with your email and a password: choose «Forgot your password?» on the sign-in page to set one. Revoking access does not delete your MyBooks account; see «Deleting your data» below.

• myaccount.google.com/connections

Deleting your data

You cannot delete your account in the portal yourself yet. To ask us to delete your data, email info@mybooks.ae from the email address of your account.

We then close your account, remove the link to your Google account and delete the data Google provided, together with any other personal data we are not required to keep. We will tell you what we deleted and what we had to keep.

We must keep accounting and tax records, the documents that support them and the activity log for as long as UAE law requires: generally 7 years after the end of the financial year, and identity documents collected for anti-money-laundering checks for at least 5 years after our engagement ends. Where these records name you, your name and email address stay with them until that period ends.

Your rights

Under the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), you can ask us to give you a copy of your data, correct it or delete it, restrict or object to its processing, and withdraw your consent at any time. Email info@mybooks.ae and we’ll respond as soon as we can. You also have the right to complain to the UAE Data Office.

Security

All data travels over an encrypted connection (HTTPS). Only the MyBooks team members who need your request to handle it can access it.

Changes to this policy

If anything changes, we’ll update this page. The date below shows the current version.